Tottenham Hotspur are trying to reinforce the attack this summer. They cannot afford more gaffes after missing out on targets like Bryan Mbeumo and Antoine Semenyo.
Spurs have their sights set on another attacking talent and must get this deal across the line without any hitches.
However, the negotiation tactics of the Tottenham hierarchy threaten to derail an agreement.
According to talkSPORT, Tottenham’s bid for Mohammed Kudus included add-ons that only kick in if they win the UEFA Champions League or Premier League.
West Ham United reportedly told Spurs to come back with a more realistic offer for Kudus, who has his sights set on a move to North London despite interest from talent hoarders Chelsea.
West Ham turned down the £50 million bid from Tottenham last week, and Spurs will prepare a new offer to entice the Hammers.
We believe Tottenham must avoid angering West Ham with more annoying offers (view).
Tottenham have never won the Champions League, and the last time the club lifted the English top-flight title was in 1961.
It was surprising enough that West Ham gave ear to the Spurs bid.
Tottenham have not signed a player from West Ham since Scott Parker in 2011. The hierarchy should not bungle it by adding unrealistic clauses or dragging negotiations out any longer.
Kudus, who earns £90,000 per week, is the high-ceiling, dynamic forward that Spurs need.
The Ghanaian international is entering his prime and has already proven himself in multiple top leagues, plus European competition.
His versatility offers new Tottenham boss, Thomas Frank, tactical flexibility that fits his system.
Crucially, Kudus wants the move. But if Tottenham dither or insult West Ham with more performance-based offers that hinge on unlikely achievements, they risk losing him.
West Ham have every right to stand firm on valuation. They have a Premier League-proven, sellable asset who is only getting better.
If Spurs want him, the club must act like a big club and pay like one.